Leads that close. As three words go, they're small, and on their own they don't carry much weight, but put them together and you have several things.
You have a business goal, a measurement of success, a bridge along which you can align your inbound marketing strategy, even a conversation starter. You have a means to describe the reason you get up every morning and do what you do, day after day.
So how do you generate them?
Earlier this month we released the ebook version of what is essentially BabelQuest's Bible, revealing the approach we take to generating leads that close for our clients.
And yesterday, I came home to the first proof copy of the hardback version sitting on my doorstep:
Three small words to transform your sales and marketing
We help businesses like yours to better understand their marketing and sales activity in order to generate more leads that close. Sometimes that involves creating free resources to educate the directors and marketing heads among you with a willingness to learn and a genuine passion to grow your business.