Leaving HubSpot is a big decision. If you feel like the platform isn’t working for you, it's important not to panic. There are options available to you.

Before you make such a big decision, it’s important to know how the decision to leave HubSpot will affect not just your website but also your business as a whole.

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8 important considerations if you're thinking about leaving HubSpot:

(and the actions needed to prevent a negative impact on your business)

1. How will leaving HubSpot impact your SEO?

HubSpot allows the optimisation of your site for topic clusters, helping to improve the visibility of your website and write on the subjects your target buyers genuinely care about.  Even if you decide to leave HubSpot, you will still need to devote resources to replicating the power of its content marketing strategy and SEO tools. This doesn’t just mean a budget investment, but also an investment of time and education for your staff.

If you leave HubSpot and your account expires, all of the links pointing at your site will be lost. There is a simple way around this — you can implement a 301 redirect, which will automatically redirect visitors to the new web page if they click on the old link, but at scale, this is timely. (Here is a tutorial on how to implement a 301 redirect.)

what happens if I leave HubSpot?

2. How will my website design and styling be affected?


One of the advantages of HubSpot is its simplicity of use, and the ease with which it allows you to make a beautiful and professional website. Now, because of how HubSpot works, your website will have been designed and coded in a manner that is native to HubSpot.

We recommend that you work with a developer to recreate your website on another hosting company. It's important to note that HubSpot COS sites include files and attributes customised to their hosting platform, so you may not be able to simply copy and paste the HTML coding of your pages into another platform.

This is something you need to consider when taking your website off HubSpot, not only in terms of the design, but also in terns of its functionality. You may be able to replicate your website’s design, but if it doesn’t work in a similar manner to HubSpot, then your audience may be confused. 

To make sure you don't lose anything:

Download the HTML of your website pages

HubSpot has a built-in export tool for any pages on the COS (Blog Pages, Landing Pages, and Website Pages). 

  • Navigate to Content Content Settings

  • Click on the Export COS Pages in the left sidebar menu

  • You will receive an email with a .zip file download of the HTML of your pages

Download items from the File Manager

  • Navigate to Content Content Settings File Manager

  • Click on the Export button at the bottom right-hand corner of the table to export all of your files

Export all URL Mappings

  • Navigate to Content Content Settings COS URL Mappings

  • Click on the Export Mappings button

Save your sitemap

Navigate to your primary domain hosted on the COS (content optimisation system) and find your sitemap. Get in touch with us for more information about this.

3. What will the impact be on your content and data?

Building on the above, one of the biggest benefits of using HubSpot is the ability to easily change or tweak your design in the COS. However — unsurprisingly — this is exclusive to HubSpot, and if you decide to move your website to a non-HubSpot platform then you are going to have to recreate all of your HubSpot specific elements (website pages, thank-you pages, landing-pages and the all important CTAs).

Secondly, HubSpot’s team will always help you with the transition of your website to your new host, as that service comes as part of the HubSpot set up fee. However, HubSpot’s tools as functions cannot be transferred. For instance, if you want to migrate your website to WordPress, then you will naturally lose some functionality due to non-transferable plug-ins. Replicating the effects of the plug-ins will be an arduous and time-consuming task, which the HubSpot team can’t really help you with.

As mentioned above, you will not be able to export and download your HubSpot-specific content. However, the good news is that there is data from HubSpot that you can download. For example, all of your written content (although not the page design/structure), email analytics, hard bounce unsubscribe analytics, CTA data, contacts, prospects, workflows, forms, reports, keywords and events. While this isn't easy, it does give you a huge bank of knowledge to be able to replicate the power of HubSpot on your new host.

Follow this guide for downloading your website content from HubSpot:


Email

  • All HTML email templates will be included in the COS pages export within Content Content Settings Export COS Pages. To save any WYSIWYG email templates as HTML files, open the template in the Design Managerclick on the 'Actions' dropdown at the top of the editor Clone to file

  • To download your email analytics, navigate to Content Email All and click on the 'Export' button at the bottom of the page

  • Export hard bounces and unsubscribes.

Calls to action

  • To export your CTA analytics data, navigate to Content Calls-to-Action and click on the 'Export CTA Data' button at the top of the page

  • Your CTA buttons are no longer available once your account has expired. Be sure to remove them from any external website pages

Campaigns

  • Campaigns data cannot currently be exported

  • Data for posts published using the Social Publishing tool can be exported by navigating to Social Publishing click on the 'Export all' button at the top of the page

  • It is not possible to download any Social Monitoring streams

Contacts and lists

  • To export your Contacts database, first create a list of all your Contacts. Then, export the list of Contacts and be sure to choose the properties (or all properties) that should be included on the export

Prospects

  • To download all of your Prospects data, navigate to the HubSpot Sales product then click Sales Tools Prospects. Make sure you're within the Website Visits tab in Prospects, then select Export all in view from the bottom left-hand side menu

Workflows

  • You can export the data for all of your workflow automation at once, which would send you an excel file with workflow name, status, total contacts enrolled, how many contacts joined your goal list, and the conversion rate of each workflow. To export this data, navigate to Contacts Workflows and choose Export at the bottom right-hand side of the Workflows Dashboard

Forms

  • The form submission data for each form must be exported individually. To export a form's data, navigate to Contacts Forms click on the gear to the right of a form Export

  • Forms will no longer function once your HubSpot account has been cancelled. Be sure to remove all forms from any external pages

Reports

  • To export all of your Sources Report data, navigate to Reports Sources. Click on the date range dropdownat the top of the graph and display data for 'All Time'. Then, click on the button in the right side menu to 'Export current view'. This export will include a summary of all your data, as well as Visits, Contacts, and Customers for each month based on the traffic sources

  • To download all of your Page Performance views, navigate to Reports Page Performance. Click on the date range dropdown at the top of the chart and display data for 'All Time'. Then, click on the link in the bottom right side menu to 'Export All Pages to Excel'

  • NOTE: If your website was hosted outside of HubSpot, be sure to remove the HubSpot tracking code from your pages


Competitors

  • Competitors data cannot currently be downloaded

Events

  • To download data for your Enterprise Events, navigate to Reports Events click on the link in the right side menu to 'Export events'

4. The impact on your marketing and sales alignment


One of the key USPs for HubSpot, in our opinion, is its ability to overcome the rivalry between sales and marketing. It's commonly documented that businesses are losing significant amounts of revenue due to the breakdown the two departments. Marketing gets a lead, sales never pursues them as they think they’re a dead-end, and there's no cohesiveness between two vital cogs of your business. 

HubSpot prides itself on helping businesses to develop a fully functioning inbound sales, marketing, and services operation. It creates a directly accountable flywheel that tracks where a lead has come from, who has contacted that lead and what else needs to be done to help the system run smoothly.

Now, if you leave HubSpot, the question for you as a business is this — how are you going to align sales and marketing? Don’t underestimate the importance of answering this question. Ensure you have a process in place before you start your transitioning away.

5. Timing


The most important resource you and your business has is your time. How you manage your day can determine your effectiveness and your productivity. As a result, when considering whether it is worth transferring your HubSpot site to another platform, it is important to consider the time implications.

HubSpot advises that it will take at least 30 days to download, export, and save your website data. That is just on the HubSpot end and doesn't include the time it will take to set up a new website, a new host, and to make your website look similar to the HubSpot version.

In order to facilitate an effortless move, we also recommend that you spend a few days after the transition to check for any error pages or broken links that may have been caused. 

6. The financial cost of leaving HubSpot


As marketing platforms go, HubSpot can seem expensive. However, when considering all of the tools, resources and insights available to you as a customer, the price reflects the value the product offers.

If you still feel as though HubSpot is too expensive for your business, you can move hosts to a cheaper alternative. However, remember that if you choose a cheaper alternative host, you may need to employ a web team to manage this. The hours involved will add up and the end costs may not be too dissimilar.

7. Insights and learning

The only way to improve as a business is to learn and to evolve. Tesla is a great example of a company that has done exactly that. In this regard, HubSpot is an incredible resource, they download and collate the data from everyone's website on HubSpot and then examine and analyse it, before releasing the results back to you. This means that you can improve from everyone else's data, and stay informed about best practice for landing pages, thank you pages and other forms of content.

If you go it alone, you will have a much smaller pool of data from which to evolve your business. Would it be enough?

 Another huge resource is the HubSpot Academy. Learning from the plethora of resources in the academy is generally the first step everyone takes in their inbound journey. How are you going to train any new members of staff you take on? Doing it yourself will cost you hours of your time. 

Find out how one of our salespeople benefited from completing all 20 HubSpot Academy certifications.

8. Questions to ask yourself

Evidently, leaving HubSpot isn’t quick and easy — or even necessarily the solution to your problems. Before you leave, you need to ask yourself the following questions:

  • How are you going to ensure your website is mobile-optimised? 
  • How are you going to ensure your marketing is automated? HubSpot has shown that people now expect that if they enquire about your product at 9pm on a Sunday, then they should get a prompt response. Unless you want to be on call 24/7, you need marketing automation.
  • How are you going to manage and implement an effective content strategy? The knowledge and insight that HubSpot gives you enables you to create a smart CTA to make sure visitors to your website get the content and help they need quickly. Will you still be able to tailor your content to your user to make conversion more likely?
  • How are you going to deal with incoming leads? And how are you going to segment your lists? 
  • How are you going to organise your prospects in a manner that works and gives you the best chance of closing them?
  • Finally — and most importantly — how are you going to ensure that your business isn’t wasting money in between marketing and sales? Marketing and Sales alignment is a huge plus point of HubSpot. Can you and your business cope without it?

Is leaving HubSpot really the solution?

In summary, leaving HubSpot may be the correct decision for you and your business — but it is also possible that the ramifications may be larger than you think. The time, effort and effect on your website are going to be huge. Could it just be that you’re not currently getting the most out of your HubSpot application? 

If you need any help migrating away from HubSpot — or want to talk through whether it is the right decision — speak to one of our inbound consultants for help with HubSpot. Alternatively, download our free guide to generating leads that close and see how you could transform the value you're getting from your HubSpot platform yourself.

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Image Source: John Traino

Topics: HubSpot

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