Why does your business actually need a CRM system when it’s been operating perfectly fine without one for so many years?
When I was asked this question a couple of weeks back, it got the cogs whirring.
On the surface, there are plenty of reasons why having a CRM system is important. But you can read about those anywhere, and if you’re still asking yourself why you need one, they probably haven’t hit home. It occurred to me that plenty of other business leaders out there might harbour similar reservations about technology we take for granted every day.
Cut to the chase, and the real answer is that a CRM system makes you more profitable.
It’s as simple as that. And as budgets are squeezed and the economy shakes, investing in the right CRM system now could be the best decision you make all year. Here’s how.
To find out what a CRM system might look like for your business, download our CRM scoping template, available now.
CRM system = profit. Here’s how
Your people become more productive in their day-to-day roles
Modern CRM systems unlock all kinds of business-wide automation, improving efficiencies across the board. With automation taking care of more of the high-volume, low-value activities, your people will have much more time on their hands to focus on the higher-value, more rewarding tasks that actually need a person at the reins.
From your marketing and your sales activities to the way you service your customers, everything gets easier and faster with the right CRM software in your pocket.
Your teams work together better
With a CRM system as your single source of truth, it’s never been simpler to align your entire business around a common goal.
Wave goodbye to disparate data, disjointed stories, and the misunderstandings that commonly afflict different departments whenever they touch as the whole company comes together to work smarter and work better, with all the benefits this has on your bottom line.
Your customers’ experience improves
It’s not just your people who impact your profitability. Your customers’ experience matters, too. And as your service team becomes 1) more productive and 2) better aligned with the rest of the business, your customers will find you become easier and quicker to deal with.
They’ll come back more often. They’ll get more value out of your product or service. And you’d better believe they’ll recommend you when someone in their network needs help.
Your customers can tell you what ways you can deliver more value
There’s nothing like feedback to sharpen your service or hone your product. But customers aren’t always forthcoming when it comes to delivering it.
A CRM system that helps you to better service your customers helps that channel of communication to flow and encourages your customers to tell you how you can deliver more value to them, at more profit to you.
Don’t miss: HubSpot's Free CRM System: What Does It Offer?
Are you ready to put profit first?
Putting your customers first or prioritising your people doesn’t have to mean profitability plummets. As I hope you can see, investing in a CRM system will make you more profitable precisely because it improves the working lives of your customers and your people.
- With a CRM system working 24/7 behind the scenes, productivity rises.
- Team performance improves.
- Customers have a better experience.
- And the feedback loop this creates is invaluable in terms of doing better business and making more money.
I hope this encourages you to think differently about the systems your business currently uses (or doesn’t) and how investing now could lead to dividends further down the line.
Take the next step by downloading ‘The SME’s Guide to Choosing, Migrating and Rolling Out a New CRM’ — available now.
