By Hollie Higa | June 24 2020
Find out what features HubSpot’s free CRM has to offer and how it will benefit every team across your organisation.
So, you’re interested in implementing a new CRM into your business to manage your contacts and close more deals quickly and effectively, but your budget is set and you aren’t quite sure which one to go for. Sounds about right?
Fortunately, growth platform HubSpot offers a great free CRM that you and everyone across the organisation can benefit from, so you’re all working from the same contact records and have full visibility over what each prospect or customer is interested in — and looking for.
The free HubSpot CRM doesn’t stop there. As well as its core CRM functionalities, it offers you a range of handy tools and reporting features from across the HubSpot growth suite. So whether you need a custom dashboard to prove how well things are going or you’d just like access to real-time email tracking and notifications (find out more about that here), the options are there.
So what do you actually get, and how will you benefit?
This article provides you with an overview of the core functionalities of the HubSpot CRM as well as the key features available across marketing, sales, and services, so each of your departments can utilise your new CRM and get the most out of their data.
Firstly, let’s cover what you’re guaranteed with HubSpot’s free CRM software:
HubSpot’s Growth Suite is built around the HubSpot CRM, giving you access to all the tools you see in the HubSpot CRM. These include:
Deal tracking — store, track, manage and report on the deals your sales team is working.
Company insights database — your contact records will automatically populate with company details from HubSpot’s database of over 20 million businesses, so your sales team can spend less time browsing and more time selling.
Integrations content library — effortlessly integrate HubSpot CRM with external Gmail and Outlook accounts as well as other tools.
Prospects tool — see which companies are visiting your site.
HubSpot’s free plan provides you with a number of handy marketing tools to improve, monitor, and capture your activity and turn prospects into leads.
Want to extend your digital marketing tools? Here’s our top seven to help you grow your business.
Many of the above marketing tools like reporting dashboards and chatbots can be used across the organisation in the sales team and service team. Other features ideal for your sales reps are:
Video should be a key element of your sales strategy. See how one of HubSpot’s integrations can help your sales grow.
As well as most of the above features, HubSpot free offers numerous ticketing and reporting options to help the service team — and individuals — measure their efficiency and efforts.
Check out HubSpot’s pricing plans if you’re interested in HubSpot’s free plan, or if you want to broaden your CRM features with a purchased subscription.
As the saying goes, ‘the best things in life are free’.
Sure, if you purchase a priced subscription then the features are broader, less limited, and it’ll certainly be worth it in the long term.
But if you’ve only just started using HubSpot or you’re considering it as an option, the free CRM is a great way to get your head around the features available and identify the specifics that work or need upgrading to strengthen your business’ strategy in the future.
With so many options available, choosing the right CRM solution can be tough. Download your free CRM Scoping Template to pinpoint your business requirements and fit the perfect CRM solution for your organisation.
Detailed guide to implementing a CRM system, and ensuring it is maintained in the long-term.
I’m Hollie and I’ve recently joined BabelQuest as the in-house marketing manager, a brand new role for the business.
Get notified about upcoming articles, resources and videos