Why spend big money on expensive marketing courses when you can tune in to free digital marketing podcasts that provide you with the latest inbound marketing strategies from the industry's leading experts?
Podcasts are a great way to learn on the move or when multitasking. However, with thousands of marketing podcasts now freely available for anybody to listen to, the biggest challenge can be finding podcasts that are actually going to help you with your digital and inbound marketing efforts.
To make deciding on which podcasts to listen to easier than ever, we've created a list of the best 42 podcasts that will help you with creating, converting and promoting content.
Since 42 podcasts is a lot to look through, I’ve split them up into categories to make it easier to find what you’re looking for:
1. Digital marketing podcasts
2. Content marketing podcasts
3. Lead generation podcasts
4. SEO podcasts
5. Social media marketing podcasts
6. Paid media podcasts
7. HubSpot podcasts
8. Website design podcasts
9. BabelQuest top 5 podcasts
Digital marketing podcasts
1. Marketing Over Coffee
The Marketing Over Coffee podcast is hosted weekly, in a coffee shop, by John Wall and Christopher Penn. The pair cover 'old school' marketing tactics that take you offline and also the latest and greatest techniques in the modern digital marketing world. The podcast does cover some high-level areas such as multivariate testing and technical SEO, so it’s a great place for beginners or even seasoned veterans.
2. Duct Tape Marketing Podcast
One of the most popular digital marketing podcasts, hosted by John Jantsch. If you haven’t heard of this, are you even a true marketer? The Duct Tape Marketing podcast has regular interviews with authors, experts and thought leaders who all share their greatest marketing tips. This podcast is probably better suited to people with a beginner to medium understanding of marketing. For all of you experts, keep on reading to find some more technical podcasts so you can pick at your brains.
3. The #AskGaryVee Show
Gary Vaynerchuk… Love him or hate him, he really knows how to market a business online. The #AskGaryVee show was and still is a show on YouTube where Gary takes calls and answers questions in true Gary Vaynerchuk style. Since then the show has been converted into a podcast. #AskGaryVee is completely off the cuff, so you get something different each time you listen. This could be anything from advice for start-up businesses to how to repurpose old content online. If you’re looking for a podcast that will give you an action once you’re done listening, give the #AskGaryVee Show a shot.
4. Growth Byte
Growth Byte gives you the best startup growth content online and summarises it for you within 2-3 minutes. This means that if you don’t have time to listen to lengthy one-hour podcasts, then you can get good information quickly. Also, since the episodes are so short, you get a new one every day!
5. The Sophisticated Marketers
The Sophisticated Marketer podcast is hosted by Jason Miller, the content marketing manager for LinkedIn Marketing Solutions… so I guess you could say he knows his stuff. The podcast is published every two weeks and you can expect very upfront, real talk about the latest trends and topics in marketing from Jason and his guests.
6. 5 Minute Marketing
Brian Moran hosts one of the fastest paced digital marketing podcasts, where he provides you with insight from his experience growing and running a multi-million-pound software startup. Each episode is, you guessed it, 5-minutes long, which doesn’t leave any time for rambling on about unnecessary nonsense. These bite-sized episodes bring you marketing tips fast, which means you can spend the rest of your time implementing them.
7. Mad Marketing
Mad Marketing is a podcast by Marcus Sheridan ('The Sales Lion'). The way that this podcast works is quite unusual in the sense that Marcus rarely does any interviews or has any guest presenters with him. Instead, he focuses on taking in listeners' questions and answering them in the best way possible. We find this is a great way to understand real marketing challenges that people face.
8. Marketing School
Hosted by the very well-known digital marketing expert Neil Patel, you already know this podcast is going to be good without even listening to it. This is a daily podcast that brings you 10 minutes of insightful marketing advice that you can take action on straight away. Marketing School is great for both beginners and experts as Neil and Eric don’t over-complicate subjects but still provide you with valuable information. If you’re looking to improve your overall knowledge, this is one of the best digital marketing podcasts you can listen to.
9. The Craft of Marketing
The Craft of Marketing podcast is hosted by a well-known blogger and keynote speaker, Seth Price. Usually, Price is joined by some of marketing’s biggest names, such as Seth Godin and Rand Fishkin. Unfortunately, the podcast is a little outdated now, with the last episode being from 3rd April 2016. However, there are still some good all round evergreen practices that you can take from listening to the podcast.
10. Marketing Speak
Marketing Speak is a podcast hosted by regular conference speaker, Stephan Spencer. The podcast weighs in on important marketing issues which Stephan and his guests talk about. There are a range of topics discussed in this podcast which can really bolster your knowledge of digital marketing as a whole. As well as this podcast, Stephan contributes to a huge variety of other marketing shows and blogs.
11. Edge of the Web Radio
The Content Marketing Institute winner of the best podcast last year, Edge of the Web is a must listen. Hosts Erin Sparks and Tom Bordbeck cover a range of marketing matters that you can take away. This digital marketing podcast is a great way to stay up to date with the latest content marketing news and best practices.
12. Search Engine Nerds
Although the BabelQuest team are search engine nerds you’ll be sad to hear this podcast isn’t hosted by us. Instead, you’ll get to hear from the experts at Search Engine Journal and their interviewees. Every two weeks they sit down and provide listeners with the latest SEO, paid search, social media and content marketing practices.
13. Marketing Smarts
This podcast is delivered to you by MarketingProfs. Every new weekly episode is based around making you market in a smarter way. The 30-minute episodes in this podcast are rammed with actionable insights and advice for you to use in your own business.
14. The Marketing Companion
Mark Schaefer believes that his and Tom Webster’s podcast is ‘the world’s most entertaining marketing podcast’. This is one of the best digital marketing podcasts that has a good mix of humour and marketing. Mark and Tom are often accompanied by guests where they discuss different marketing based topics, as well as real-life situations.
15. Rainmaker.FM – formerly Copyblogger
Previously known as copyblogger.fm, the rainmaker podcast discusses a range of topics, with a variety of hosts. From content to social media to entrepreneurial skills, this podcast has it all.
16. Online Marketing Made Easy
The popular podcast, Online Marketing Made Easy, hosted by Amy Poterfield is aimed more at the business side of growing online. There are, however, some useful tips on how small to medium sized business can get noticed online. Amy also touches on her experiences as an entrepreneur.
17. Agents of Change
The Agents of Change Podcast is littered with advice and tips that you would not have heard anywhere else. In this podcast, the host, Rich Brooks, interviews marketing experts around the world to find out their greatest advice on growing your business through SEO, social media and mobile marketing. They have a clear goal that they always want to achieve, how to reach your ideal customers and build your business.
18. Unthinkable Media
Jay Acunzo launched Unthinkable Media in the wake of his experience working in digital marketing at Google and HubSpot. Jay provides you with some great inspiration for your next digital marketing project.
19. Get Found
International speaker, Sterling Mckinley hosts this digital marketing podcast. This is one of the best sources of easy, non-complex digital marketing tips and tricks. Mckinley covers some interesting topics such as the generation gap between online shoppers and how to overcome this.
20. Moneyball for Marketing
The Moneyball for Marketing Podcast is hosted by the founder of Crimson Marketing, Glenn Gow. In this podcast, he and his guests focus on the incredible changes happening in marketing organisations, particularly in terms of big data and marketing technology.
21. HBR IdeaCast
In this podcast, the Harvard Business Review takes the time to bring you their most recent marketing findings. If you want to stay up to date with the latest news and up to date information in the business and marketing world then listen to HBR IdeaCast.
22. The Pivot by Todd Wheatland
The Pivot, hosted by Todd Wheatland, is a little different from the other digital marketing podcasts on the list. Instead of providing you with the marketing tips, tricks and news, Todd dives into the back stories of successful marketers to learn their stories. This not only provides you with valuable marketing insight, but it also gives you a peek into the person’s life story. Just a heads up – this is pretty outdated now.
Have you heard about inbound marketing?
If you don’t already know what inbound marketing is and you aren’t using it in your day-to-day marketing strategy, now might be a perfect opportunity for you to learn more and implement a strategy of your own.
We believe in the inbound philosophy that customers come first and we should tailor our content to suit their needs.
Content marketing podcasts
1. Content Matters
This one is for all of the die hard content marketers. In the Content Matters podcast, Andy Crestodina and Barry Feldman cover all things around content marketing. The episodes are roughly 22 minutes long and provide the listener with tactics on how to use content marketing effectively.
2. Content Warfare
Ryan Hanley LOVES content marketing and this shows through in the Content Warfare podcast. The podcast is an extension to Ryan’s blog which sees him dig deeper into strategies, concepts and tactics to creating killer content. You’ll often hear from some great digital marketing masterminds (which many people pay to see).
3. Content Inc. by Joe Pulizzi
The Content Inc podcast is hosted by the founder of the Content Marketing Institute and ‘godfather of content marketing’ – Joe Pulizzi. Joe believes in building a loyal audience through remarkable content. Although the podcast is no longer produced there are still 200 episodes readily available. Content Inc touches on Joe’s personal life and experiences as well as lessons he has learnt from other content marketing focused entrepreneurs. Each 10-minute episode has at least one key takeaway that you can use.
4. Actionable Marketing Podcast
Here’s another hardcore content marketing focused podcast, brought to you by CoSchedule. They will regularly have well-known speakers on from large companies who can talk about real experiences with using content marketing to grow a business. The podcast is jam-packed with actionable information you can implement yourself.
5. This Old Marketing Podcast
If you’re serious about improving your content marketing then This Old Marketing Podcast is a must listen! It is hosted by two of the most well-known content marketing experts out there, Joe Pulizzi and Robert Rose (PNR). The pair covers a wealth of content related strategies that your business can implement. The last episode may have been in December, but there are still 211 episodes of timeless insights that are available to any content marketer.
6. ProBlogger Podcast
As we all know, to become a successful content marketer, you need to master the art of blogging. Darren Rowse is a pro blogger and often speaks about his success at conferences. If you’re specifically looking for tips on how you can increase traffic, leads and customers from your blog then definitely listen to the ProBlogger podcast.
7. The SaaS Content Marketing Show
Horaahh! You’ve made it, the last one in our list of digital marketing podcasts.
For all of you SaaS companies out there, it doesn’t get much better than this. Every two weeks SaaS copywriter Pawel Grabowski brings you the best tips and strategies to use in your business’ content marketing strategy. Although the podcast is starting to get a little outdated, there still 16 episodes worth of good listening to be had. If you’re looking for SaaS industry related information then this podcast is for you.
Lead generation podcasts
1. Call to Action
Call to Action is one of the greatest digital marketing podcast to learn how to convert leads more effectively whilst delighting customers along the way. The podcast is brought to you by Unbounce every Wednesday where they regularly speak to guests from marketing directors to conversion-centered designers.
2. Conversion Cast
Although there hasn’t been a new episode for a few months now, ConversationCast is still a very relevant podcast to all of you content marketers out there. In this podcast, you’ll discover the marketing techniques behind one of the hottest software startups, Leadpages. With over 40,000 customers this podcast shows a real example of how to use marketing successfully.
1. Search Marketing Scoop (SEMrush)
This is one of the newest podcasts to hit the scene in 2018, hosted by David Bain of SEMrush and supported his realm of guests. Search Marketing Scoop might be for those who enjoy the more technical side of SEO and marketing as they really do get into the nitty-gritty of things. The type of discussions you can expect to hear is Google algorithm updates and all of the up to date news of paid and organic search.
2. SEO 101
Here’s a podcast that’s going to help you optimise your content marketing to the max. This podcast from Ross Dunn and John Carcutt doesn’t overwhelm you with SEO tricks that are too technical to even think of doing. Instead, they give out helpful information that even beginners can use to boost their SEO efforts. If you’re looking for quick results from SEO, check out our offer for a Pillar Page SEO Template
3. Search Talk Live
Hosts Robert O’Haver and Matt Weber use their 18 years of knowledge and experience to help their listeners better their knowledge of digital marketing. In this podcast you can expect to learn about things such as SEO best practices, social media marketing and one that’s not mentioned too often… link building (the right way).
4. Unknown Secrets of Internet Marketing
Some high profile names in the digital marketing world have recognised this podcast as the ‘best SEO podcast in the universe’. The hosts Chris and Matt regularly take in questions from listeners and put their knowledge to the test there and then. SEO can be a real struggle sometimes but these guys educate you effortlessly.
Social media marketing podcasts
1. Social Pros Podcast
The Social Pros Podcast is brought to you by Jay Baer and Adem Brown. Social Pros takes a look at the real social media practitioners, the ones who are doing the real work for real businesses. Episodes are usually 30-60 minutes and include guest speakers who offer stories and behind the scenes secrets about how huge companies like Ford, Dell, IBM and ESPN use social media.
2. Social Media Examiner
The Social Media Marketing Podcast by Social Media Examiner is hosted weekly by the founder Michael Stelzner. Each weekly show is made up of a 45-minute interview that delves into how businesses are using social media effectively. The podcast provides you with actionable tips to improve your own social media strategy. If you didn’t think social media marketing worked before listening, you’ll certainly think differently afterwards.
Paid media podcasts
1. The Art of Paid Traffic
Rick Mulready is a Facebook ads expert and is truly passionate about marketing through social media channels. The Art of Paid Traffic podcast covers everything you need to know to beat the competition with paid advertising (without having to spend a fortune). Rick often has guests who are also experts in paid advertising to provide you with cutting-edge tactics.
1. The Growth Show
We may be a little biased to this one seeing as it’s HubSpot’s very own business podcast. However, there’s no denying that The growth Show offers some great tips and strategies on how to grow your business. Each week they have a new guest discussing how they managed to grow their business (or fail growing their business) and how you can do the same. If you are looking at using HubSpot to grow your business then check out our page covering 10 things to ask before buying the HubSpot platform.
This is the only podcast dedicated to HubSpot users. In this podcast hosted by George Thomas and Marcus Sheridan, you can expect to hear the latest HubSpot updates, tools, tips and tricks. If you’re looking to use inbound marketing techniques to grow your business, then this is a great listen.
Website design podcasts
1. Learn to Code with Me
Here’s an interesting one… and touchy subject for those marketers who are allergic to code. This is one of the only digital marketing podcasts that helps marketers to expand their skill set by learning to code through listening. Although this may not seem necessary, as a digital marketer it’s important to make your website readable and aesthetically pleasing, the main way of achieving this is through code.
2. UX and Growth
Although this has made it into the list of digital marketing podcasts, it tends to stray a little off topic. It does, however, provide you with valuable information on design and conversions, the sort of thing any content marketing strategy needs. HubSpot designer Austin Knight is the mastermind being this podcast but has sadly stopped producing it. This means UX and Growth t is a little out of date now, with the latest one being published in the middle of 2017.
Our top 5 digital marketing podcasts
For those of you that are looking for a shorter list of the very best digital marketing podcasts (in our opinion), we’ve managed to whittle this huge list down to our very own top five favourites.
- Marketing Over Coffee
- Marketing School
- Search Marketing Scoop (SEM Rush)
- Content Matters
- Search Engine Nerds
So, there you have it, the ultimate list of digital marketing podcasts. That should keep you busy!
Hopefully, these podcasts will help you with your marketing in the future, but if you want monthly updates with our new articles (like this one), you can subscribe to our newsletter below.