Discover how much a HubSpot CMS website typically costs — including where those costs come from and what steps you can take to keep your project in budget.
Done right, a new website is never going to be cheap.
- But that doesn’t mean all expensive websites are good.
- It doesn’t mean you’re always getting value for your money.
- And it doesn’t mean you’re resigned to a cheap website, either.
When weighing up the costs of a new CMS website, the trick is to find a solution that lets you tailor your options to suit your budget. A solution that provides clear value, everywhere you look. A solution that’s worth its price tag, in your eyes and in the eyes of your customers.
This is where HubSpot CMS comes in. With HubSpot’s dedicated CMS solution at your fingertips, we can create an easy to use, customer-focused website that acts like your 24/7 salesperson, working hard for you and your team around the clock to grow your business.
Read on to find out how much the HubSpot CMS costs, where those costs come from, and how you can tailor your CMS project to suit your business and your budget.
Who am I?
Hi! I’m Laura and I’m BabelQuest’s CMS project lead. I’ve been in charge of our operations for three years now, but I was in project management and operations for well over five years before that. Drawing from this experience, I help our clients to scope and plan their new website builds here at BabelQuest so they get the best results in the quickest time.
So how much does HubSpot's CMS software cost?
The cost of CMS Hub depends on which tier you buy, if you choose to pay monthly or yearly, and if you buy HubSpot CMS on its own or as part of the full HubSpot CRM Suite.
HubSpot itself will always show the most up-to-date prices for its products, so check out this page for the most accurate CMS Hub pricing at time of reading.
As I write this now, here’s what the different packages cost and what they include.
If you’re just buying HubSpot CMS Hub…
HubSpot CMS Starter: £19 per month / £227 per year
Secure your website
- Premium hosting
- Content delivery network (CDN)
- Standard SSL certificate
- Web application firewall (WAF)
- Custom domain security settings
Build your website efficiently
- Website themes
- Drag-and-drop editor
- Local website development
- App and asset marketplace
Leverage the full platform
- All free tools
- Live chat
- Reporting dashboard
Grow your revenue (NEW)
- Payments (U.S. only)
HubSpot CMS Professional: £297 per month / £3,564 per year
Personalise customer experiences
- Smart content & reporting
- Dynamic personalisation
- Password-protected pages
Optimise your website
- Contact create attribution
- A/B testing
- Custom reporting
Expand your content strategy
- SEO recommendations & optimisations
- Content strategy
- Google Search Console integration
- Content staging
HubSpot CMS Enterprise: £990 per month / £11,880 per year
Build powerful digital experiences
- Custom objects
- Web apps
- Adaptive testing
Manage a growing team and brand
- Content partitioning
- Hierarchical teams
- Activity logging
- Site performance monitoring
- Code alerts
- Single sign-on
Extend your digital presence
- Additional root domains
- Multi-domain traffic reporting
If you’re buying HubSpot CMS as part of the full HubSpot CRM Suite…
Again, for the most up-to-date CRM Suite pricing, visit this page instead.
CRM Suite Starter: £38 per month / £451 per year
Marketing Hub Starter
- Starts at 1,000 marketing contacts
Sales Hub Starter
- Starts at 2 paid users
Service Hub Starter
- Starts at 2 paid users
CMS Hub Starter (NEW)
Operations Hub Starter (NEW)
CRM Suite Professional: £1,312 per month / £15,750 per year
Marketing Hub Professional
- Starts at 2,000 marketing contacts
Sales Hub Professional
- Starts at 5 paid users
Service Hub Professional
- Starts at 5 paid users
CMS Hub Professional
Operations Hub Professional (NEW)
CRM Suite Enterprise: £4,136 per month / £49,630 per year
Marketing Hub Enterprise
- Starts at 10,000 marketing contacts
Sales Hub Enterprise
- Starts at 10 paid users
Service Hub Enterprise
- Starts at 10 paid users
CMS Hub Enterprise
Operations Hub Enterprise (NEW)
CMS service costs
Now you’ve got the software, you’ll want to use it! If you have a dedicated HubSpot expert in house, it’s quite possible you can save on your overall project costs by tasking the build to them. Of course, any design work will need a designer. You’ll need a copywriter to draft your website copy. And don’t underestimate the importance of a project manager to keep everyone on the straight and narrow. (There’s a reason website projects get such a bad rep!)
When all’s said and done, many businesses prefer to work with a HubSpot partner like us to get access to all these skills at a competitive price and unlock the potential of the platform.
Read on to find out how that will affect the overall price of your HubSpot CMS website and where your investment is going.
1. The size of your website
When working on a website with a client, we typically create between 25-30 modules for them to use across their new site. This number gives enough scope to cover almost every important element of a page — for example, a header module, an image module, a CTA module — effectively creating a library of templates from which we can draw in any number of combinations to build the pages your website needs to perform.
From there, all that remains is to load page-specific content and imagery into them.
If your website is especially large or complex, you might find you require more than 30 modules, which will increase the cost of the service. Generally, we find 25-30 is the perfect amount to provide the flexibility you need while maintaining consistency.
2. Whether or not you need design work
Are you happy with your website’s current design or are you looking to elevate your brand?
A no-frills technical migration of your existing site to HubSpot CMS will cost less than if you need support with a) designing a new website or b) a full rebrand and design.
We offer three options that cover this, from low to higher cost:
1We can migrate your existing site into HubSpot.
This might be a good choice if you’re happy with your current website structure and design, and you’re just making the move because you want to unlock more of HubSpot’s awesome functionality. This is the least expensive of the options, with the cost being based on how many pages you need migrating and how much aftercare you’re interested in. As a general rule, some aftercare is recommended — no migration tool is perfect. For an additional cost, one of our HubSpot developers will go in and audit your site post-migration to catch and correct anything that’s got lost in translation.
We’ll build you a new website in HubSpot CMS.
No migration, no fancy rebrand — using your existing design cues, we’ll design some sample modules and use these to mock up your key pages. Once those are approved, it’s onto the rest of the site.
A complete rebrand and new website build.
Our top-end CMS service involves a comprehensive rebrand of your company’s identity. We’ll bring in our design partners and together we’ll craft a brand identity that speaks of your value to your customers. Once this process is complete, we’ll take your new design guidelines and build a new website around them that your prospects can’t help but sit up and notice.
3. Do you need website copywriting?
This one’s relatively straightforward. If you’re using your existing website copy with no changes, or changes that you’re managing in house, we’ll be able to take that into account when we come to costing your project.
If the opposite is true, we’ll assign one of our copywriters to the project to handle all your website copywriting needs. This will bring the cost up, but then, we’re talking about the words on your website. As investments go, it’s a safe one when you consider that your messaging and how your website reads will make or break your lead generating machine.
When thinking about your project internally, consider the following:
- Have you gone through all your existing website pages and decided which pages to keep, update, delete, or create from scratch? This will guide your copywriting requirements.
- Are people converting (or not) because of the user experience, your copy, or both?
- Writing new copy for anything more than a handful of pages can quickly become a mammoth task. Prioritise your content requirements early so we can get started as soon as possible, as it’ll need to be completed before the build ends to keep your project on track.
- Consider if you have the capacity in house to write the copy or if you’d like us to help.
How many integrations will you need us to set up?
Many businesses leverage a complex array of different software and solutions to make their website work the way they need it to.
If you’re using the rest of the HubSpot platform to achieve this (and you probably can — there isn’t much HubSpot can’t do natively these days) then doing cool things like personalisation will have a lower overall cost as we won't need to set up integrations.
The work we did for Mitsubishi’s material handling division, Mitsubishi Logisnext Europe, is a great example of what you can achieve on the website integration front, if you need to.
You can read the full case study here, but in a nutshell, we were challenged to produce websites for nine countries and to build them in such a way that all of the information about Mitsubishi Forklift Trucks products would come in automatically from a global database while at the same time enabling the LBUs (local business units) to add complementary third-party products, related services and material handling solutions to their websites.
This meant setting up integrations between the LBUs’ websites and the global database. While the cost of the project increased, this delivered flexibility and the functionality Mitsubishi Logisnext Europe and its LBUs needed to perform effectively on the global stage.
5. Ongoing support
Your website’s a machine. Kept in good running order, it’ll work tirelessly, 24/7, to promote your offerings, engage your visitors, and grow your business. But like all machines, it needs routine TLC to keep it in good running order. Think regular maintenance and servicing.
And if you don’t keep on top of it, you’ll find yourself right back to square one in three years’ time when the rest of your industry has moved on and your website is outcompeted.
The good news is that routine maintenance comes in all shapes and sizes, with costs to match depending on your requirements and the length/complexity of the service.
We offer three variations of ongoing support in CMS optimisation, GDD, and projects.
A CMS optimisation retainer gives you access to one of our CMS consultants and a dedicated developer. The retainer lasts as long as you’d like it to, and you buy X amount of days per month with us. (Minimum two.)
We kick off the retainer with an audit, revealing how you can get better use out of your website. The output of this is an actionable list of SEO optimisations, technical tweaks, and other HubSpot CMS fixes to keep your digital salesperson ticking over, month after month.
Perhaps you have a short-term website project you’d like help completing.
This might be extra pages you’d like help designing and building or some new modules.
Whatever your requirements, we’ll define what it is you need us to achieve and then we’ll deliver it so your website is always working the way you need it to.
3. An annual growth-driven design retainer
While our CMS retainer focuses on helping you to unlock the full value of the HubSpot CMS, a growth-driven design retainer takes more of a holistic approach to your website’s performance and how it can be improved over time.
We tend to offer these on an annual basis, for a minimum of six days per month, with plans and activities broken down into quarters.
In month one of each quarter, we’ll run a strategy session together to decide a theme and goals for the next three months. This will inform the website activity we plan.
In month two, we’ll carry out the agreed work. You might want a chatbot building, some new CTAs to improve conversation rates, or a series of new modules created, for example.
In month three, we’ll assess the impact of the work carried out against the original data and research to understand the results it’s driven and how it’s performed.
6. How many variations of the site do you need?
If you have customers all over the world, you might need the website to show different languages. Naturally, this means translating your website copy for different audiences.
There are various different ways you can use HubSpot CMS to achieve this. One of the most popular is to use smart content to deliver variations of each module. Wherever you operate, we can help you set up your CMS portal for different audiences so you’re always speaking your customers’ language.
If you need your website copy translating, we can also help you with this for an additional cost using one of our translation partners.
7. Bespoke features and functionality
Perhaps you need to be able to sell directly through the website or something custom-built, like a calculator, to help your prospects along their buying journey.
Get in touch with us to talk about any bespoke elements such as Shopify and calculators. We'll be able to provide you with a quote based on the scale and complexity of the work, as well as explaining how (if) the added functionality will affect site speed and performance.
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Get in touch to talk to us about your CMS project
There’s a lot to consider when it comes to costing a project. There’s no way of telling how much yours will cost without getting in touch to talk to us about what you’d like help with and what you need your website to achieve.
What you can be sure of is that a HubSpot website is best built by HubSpot experts.
A new website is going to be expensive regardless of how you approach it. (And if it isn’t, something is off! Run a mile.) So get the most out of your investment and make sure your website works for you by chatting with us to better understand your options.
We’re here to help – get in touch today