One thing is for sure, you need to make sure that you are creating content for your potential buyers, not just for yourself.
This webinar talked attendees through how to create topic clusters and why they should matter to your business, followed by practical advice on building out a content marketing strategy that will actually appeal to your prospects while fitting into your wider organisational activities (like sales and services).
You can find the recorded version below.
What's covered in this content strategy webinar:
Why topics could be the key to your content's success
How to start building your strategy
Ways to involve the rest of your business in content creation
Sit back and watch:
Discover how to plan for and create successful content that hits your organisational goals month on month in our free guide to content strategy and implementation below.